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180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...
Tree Top, the US drinks brand, has launched a campaign for its new apple juice.
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...
Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...
The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...
Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis
the half-time interval of the recent Premier League match between Manchester United and Arsenal....Dressed in his United kit, the striker appears as a giant version of himself facing a frightened goalkeeper from the penalty spot. The ad, which was created by Wieden Kennedy Amsterdam, also features in-game footage. It was written by Zach Watkins, art directed by Craig Williams, and directed ...
With close to 31 million people attending a Diamond Jubilee party this weekend as the nation unites
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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