The UK experienced something of its very own 'Super Bowl' moment tonight, when a range of major brands chose to invest millions of pounds to showcase new products during Barcelona FC's victory over Manchester United in the Uefa Champions League Final.
United Biscuits is poised to appoint Mediaedge:cia to handle its £10 million media business. The agency pitched against the incumbents, Starcom and Vizeum, for the account, which includes advertising for Hula Hoops, McCoys and McVitie's.
It has become a media cliché to say that The Independent has always embraced difference. Even so, it’s true enough. Challenging convention is scorched into the paper’s DNA.
United Biscuits is reviewing its £10 million UK media planning and buying business.
LONDON - United Biscuits is reviewing its £10 million UK media planning and buying business.
Is WPP's continued support for United London justified after the loss of Sky, Claire Billings asks.
Noel Bussey is left wincing in pain after watching United's latest anti-binge-drinking work: "This ad came about six weeks too late for me. I fractured my ankle in a similar incident. Luckily, I got off lighter than the unfortunate man in the spot, who is left lying in a car-park, a twitching, broken...
Glancing back over the recent misfortunes of WPP's United group of agencies makes you wonder what black humorist suggested the name. United would be the last epithet most onlookers would apply to what has always been a disparate alliance that has never truly articulated what it stands for as a network,...
United London is close to being appointed to the Government's most high-profile anti-binge-drinking campaign to date.
Odd, the creative agency backed by Naked Communications, has won Emap's £2 million Kiss account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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