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United Biscuits calls £10m media review

LONDON - United Biscuits is reviewing its £10 million UK media planning and buying business.

United Biscuits reviews digital

LONDON - United Biscuits, the owner of brands including Hula Hoops, Mini Cheddars and Jaffa Cakes, is on the hunt for an agency to handle its digital advertising business.

Hotline: Sid McGrath has left United London

Sid McGrath, the United London managing director, has left the agency without a job to go to. McGrath joined the then HHCL Red Cell as a planner in 1998 from Euro RSCG Wnek Gosper. He was previously a brand manager at Procter & Gamble.

The World: New York - Voluntarily United wins Escada and Montblanc

The Voluntarily United Group of Creative Agencies, the WPP-owned micro-network, has won two creative assignments for the Procter & Gamble fragrances Escada and Montblanc.

United Biscuits kicks off £13m media pitch

United Biscuits, the owner of McVitie's and KP, is reviewing its £13 million media account following its acquisition of the savoury biscuit company Jacob's Bakery from Danone.

United Biscuits kicks off £13m media pitch after Jacob's acquisition

LONDON - United Biscuits, the owner of McVitie's and KP, is reviewing its £13m media account following its acquisition of the savoury biscuit company Jacob's Bakery from Danone.

CAMPAIGN CRAFT SPONSORED BY SVC: CRAFT SECRETS - How monsters and cavegirls united in BBH’s Lynx TV spot. Attention to detail ensured the success of the B-movie parody, Jade Garrett writes

When Bartle Bogle Hegarty hired the American special effects expert, Tom Rainone, to work on its latest commercial for Lynx body spray, it probably got more than it bargained for. I can t stand these Jurassic Park movies. Your target market won t understand the One Million Years BC idea, they ll just...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.