United Biscuits calls £10m media review
08 Feb 2008 | by Ian Darby
United Biscuits is reviewing its £10 million UK media planning and buying business.
United Biscuits is poised to appoint Mediaedge:cia to handle its £10 million media business. The agency pitched against the incumbents, Starcom and Vizeum, for the account, which includes advertising for Hula Hoops, McCoys and McVitie's.
United Biscuits is reviewing its £10 million UK media planning and buying business.
LONDON - United Biscuits is reviewing its £10 million UK media planning and buying business.
United Biscuits, the owner of brands that include Hula Hoops, Mini Cheddars and Jaffa Cakes, has appointed Inbox Digital to handle its digital advertising account.
LONDON - United Biscuits, the owner of brands including Hula Hoops, Mini Cheddars and Jaffa Cakes, is on the hunt for an agency to handle its digital advertising business.
If anybody in adland harbours doubts about the merits of an industry-funded campaign to promote what's good about advertising, the "Go to work on an egg" ad ban fiasco will have gone a long way to allay them.
United London has gained a coveted place on the Masterfoods UK roster after winning the £2 million Tracker bar account.
United London is close to being appointed to the Government's most high-profile anti-binge-drinking campaign to date.
United London has axed 14 jobs after account losses including Pot Noodle and Iceland. The agency said the majority of the redundancies were voluntary.
United Biscuits, the owner of McVitie's and KP, is reviewing its £13 million media account following its acquisition of the savoury biscuit company Jacob's Bakery from Danone.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.