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The Manchester United Supporters Trust (Must) is launching a campaign featuring an image of club legend George Best in a Lord Kitchener pose, in its latest salvo against the club's American owners, The Glazers.
The UK experienced something of its very own 'Super Bowl' moment tonight, when a range of major brands chose to invest millions of pounds to showcase new products during Barcelona FC's victory over Manchester United in the Uefa Champions League Final.
Newcastle United has appointed The Next Door, the creative start-up, to handle its digital, branding and below-the-line account.
LONDON - Manchester United has signed an £80 million shirt sponsorship deal with the US insurance giant Aon.
It has become a media cliché to say that The Independent has always embraced difference. Even so, it’s true enough. Challenging convention is scorched into the paper’s DNA.
Lee Daley, the former chief executive of Saatchi & Saatchi, has left his role as commercial director at Manchester United Football Club.
If anybody in adland harbours doubts about the merits of an industry-funded campaign to promote what's good about advertising, the "Go to work on an egg" ad ban fiasco will have gone a long way to allay them.
WPP's United network has bounced back from the closure of its London office by picking up the global creative account for the International Olympic Committee. The agency triumphed following a pitch against Havas Sport, Leo Burnett and the incumbent, Saatchi & Saatchi, and will work on a global integrated...
Manchester United has appointed Poulters in Leeds to handle the promotion of its team-building programmes for business. Some of the club's coaching staff and ex-players run the programme to help organisations understand the importance of teamwork, leadership and motivation.
LONDON - Lee Daley's two-and-a-half-year tenure as the chairman and chief executive of Saatchi & Saatchi has come to an end, as he takes up a global post at Manchester United Football Club.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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