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UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half

Nestlé shortlists two for beverage brands DM pitch

The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...

Refuge highlights the signs of domestic violence with Valentine's campaign

The work, created by G2 United Kingdom, mimics the images of teddy bears that are typically used in Valentine's Day cards. However, on closer inspection, the love heart that the male bear is holding contains more sinister messages, such as "I WANT YOU all to myself", or "You will BE MINE forever". Each ...

Dare and EHS 4D win Nestlé drinks business

Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing, the incumbents on the DM account, were eliminated at an earlier stage. G2 was also the incumbent on the digital ...

Desmond to be unveiled as new owner of Five tonight

title Penthouse in the United Kingdom and then expanded into the adult market publishing titles ... acquired Express Newspapers from United Business Media for 125m. Desmond has recently been quoted ...

WPP posts 16% profit drop after 'brutal' 2009

growth, with a mildly weaker first-half and stronger second-half. The United Kingdom is budgeted flat, with the United States showing a little growth." WPP clients include Unilever, Ford, HSBC and the COI. Read ...

Diary: Film unites Facebook

While the portrait of its founder, Mark Zuckerberg, in The Social Network is not entirely positive, it seems Facebook has embraced the movie, up to a point.

Wunderman launches social media unit

Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...

MPG creates single Intelligence Unit

The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...

SMG establishes single trading unit

unit. He will be supported by a dedicated team, which includes the group directors Neil Allen and John ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.