China: Middle kingdom myths
17 Feb 2006
Doing business in China isn't all it's made out to be. Mark Johnson reveals some of the difficulties ad executives encounter. There is no doubt about it; China is an exciting market for advertisers.
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half
Doing business in China isn't all it's made out to be. Mark Johnson reveals some of the difficulties ad executives encounter. There is no doubt about it; China is an exciting market for advertisers.
LONDON - AKQA is launching its own media planning unit, and has appointed Michael Aneto as the head
unit that has been set up to cover dotcom tasks and other fast-turnaround business.
partners this week committed to investing pounds 12 million in the company. The move by United ... at LineOne by Rene Moolenaar, who joins from the United New Media unit, where he was marketing director ... - such as The Express or United s TV companies, including Meridian and Anglia - enabling them to draw ...
Manchester United fans are used to being ahead of the pack and the team s new sponsor, Vodafone...Manchester United fans are used to being ahead of the pack and the team s new sponsor, Vodafone ... and Manchester United are both ambitious champions that are used to being - and staying - number one ... and into the digital realm. Fans will be able to buy Manchester United branded mobile phones. And thanks ...
The visionaries were right: the future is about convergence. And for many observers, the exciting thing about the AOL Time Warner merger is its sheer size. This dollars 141 billion deal will generate an awesome momentum, with knock-on effects across the media market. All prophesies now become self-fulfilling...
Imagine, if you will, a single brand that covers a car, a fridge, a beer, a deodorant, a computer - even the annual holiday. Aimed at young Japanese urban women, WiLL aims to be their transport, the lager they pull from the WiLL fridge before turning to the WiLL laptop to book their WiLL holiday. Oh,...
VEGETAL WASH - TEAM/Y R United Arab Emirates...Baynoona Oasis Trading was launching a new product, Vegetal Wash, a wash for fruit and vegetables. This concept pioneered a new product category in United Arab Erimates, offering a "bath for your fruit ... in the United Arab Erimates, so the need for the idea to have universal appeal was of paramount importance ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.