29 May 2012
180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One.
A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
16 May 2012
| by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation.
"Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
03 May 2012
The TV ad features the Manchester United star Ashley Young training and playing football.
Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport.
A series of sporting profiles also appear in print and long ...
01 May 2012
| by Nick Batten
screen unit that you can play with.
"You can see other pieces of content, you can see video in a selective way. Mobiles are rich media units which are a lot more interesting than the video that we just get ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne....and invite travellers to experience the limitless possibilities the United States has to offer.
"So we ...
23 Apr 2012
Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.
10 Apr 2012
Tree Top, the US drinks brand, has launched a campaign for its new apple juice.
02 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
year led to an unlikely partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united ...
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page.
An app created by McCann London's creative technology unit allowed ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
for police, health, education and social care to adopt a united approach to child protection.
"The film ...