United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.
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Tree Top 'cool' by Cole & Weber United
10 Apr 2012
Tree Top, the US drinks brand, has launched a campaign for its new apple juice.
Hotline: United Nations High Commissioner for Refugees issues tender
16 Mar 2012
The United Nations High Commissioner for Refugees has issued a tender for its global digital media activity.
Virgin Money confirms two-year Newcastle United sponsorship deal
05 Jan 2012 | by John Reynolds
Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal that could be worth up to £20m, as previously tipped by Marketing magazine.
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
Virgin Money in talks to take over Newcastle United shirt sponsorship
23 Nov 2011 | by John Reynolds
Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor of the Premier League football team.
Manchester United to unveil global social-media network
01 Nov 2011 | by Sarah Shearman
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.
Newcastle United launches lingerie line
07 Sep 2011 | by John Reynolds
Newcastle United, the Premier League football team, is launching its own-branded lingerie, in a move to raise the club's appeal to its female and male fans alike.
United supporters use Best to take on Glazers
24 Aug 2011 | by John Reynolds
The Manchester United Supporters Trust (Must) is launching a campaign featuring an image of club legend George Best in a Lord Kitchener pose, in its latest salvo against the club's American owners, The Glazers.
Manchester United net DHL in multimillion pound sponsorship deal
22 Aug 2011 | by Daniel Farey-Jones
Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
