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Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Think BR: Are you managing what you measure or measuring what you manage?

engagement at the outset to ensure all relevant units and influencers are involved in the research design ... by traditional silos or business units - and thereby bypassing the issues outlined above. In 2003 there were ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

a bit. Going back to the question above, the Government has united and galvanised groups ...

Think BR: 4G can unlock the creative potential of mobile

units featuring data-heavy components such as music and video. Introducing sound and video to any ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

, Immediate Media and United Business Media received six nominations each. Telegraph, which won digital ad ... - United Business Media Chemist + Druggist - United Business Media Editorial Team - Consumer 2012 ... - Reed Business Information BD TV - bdonline.co.uk - United Business Media Use of Social Media 2012 ...

Think BR: How can brands harness the power of NFC?

Berg Insight report stated that sales of NFC-enabled handsets increased to 30 million units globally by the end of 2011 and that this number will increase to 700 million units by 2016. As mobile becomes ...

The rise of smartphones and what it means for brands

There s no denying that smartphones are big business. Sales of the devices are huge, with almost 467 million units shifted worldwide in 2011. The UK is leading the way when it comes to smartphone use - we ve now reached a point where more than half (56%) of UK adults have a smartphone ...

Think BR: Every little can help Tesco

stands for, writes Elly Woolston, client partner, {united}....when a brand gets to know itself. Elly Woolston, client partner, {united} ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

with combined sales of 217,338. But top dog is Toyota with 181,624 units shifted. More telling perhaps ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.