HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
teams to functions based on business units such as retail banking, commercial banking and its high net ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
: Study carefully shipments of his brands by units. Where brand development is heavy and where ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
The 'Magic Kingdom' ad fails to bring any magic of its own
HP prepares to cut up to 30,000 jobs
18 May 2012 | by Matthew Chapman
speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
