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Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

United Biscuits splits business into two

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a...spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ... Business Units. "When the division is complete, it will provide improved service and innovation ...

P&G Marc Pritchard: The full WACL speech

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Marketing Guru on... shaking up an underperforming team

and help drive business growth. Start with the chief executive and business unit heads. What do ...

L'Oréal Paris 'Casting Crème Gloss' by McCann London

The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...

Marketing Guru on... avoiding chaos in the search for international growth

to deliver the vision. Practical issues such as which business units have best practice to share or need a ... of the business-unit heads as well as representatives from HR and learning and development. When the right people ...

An absence of leadership

a sincere and transparent place, brands can readily unite people in a way that the government ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead ...

Frugal shoppers want more than the cheapest price

as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.