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Consumer: Lego builds brand quality at St Pancras

schoolchildren and members of the local Explorer Scouts unit, was published in The Mail on Sunday. Results ...

Hope&Glory called in to promote ERGObaby

The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...

P&G Marc Pritchard: The full WACL speech

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years...director for United Biscuits, said he had called on Mischief to reignite a passion for Jaffa Cakes after ...

An absence of leadership

a sincere and transparent place, brands can readily unite people in a way that the government ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

The Annual 2011: Top 10 worst celebrity ads

seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...

Sainsbury's top marketers depart

to the position of business unit director for grocery. Harrison-Church, who was the marketer behind Sainsbury ...

Technology creates a whole new ball game for sports marketing

obvious, says Latimer, with the prospect of a Manchester United fan having his face on Wayne Rooney ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

for ice cream, rising to business unit manager for sweet baked goods, Masterfoods 2004-2005: Head ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.