Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
The 'Magic Kingdom' ad fails to bring any magic of its own
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
Jaffa Cakes poised to introduce first milk-chocolate variety
08 May 2012 | by John Reynolds
Owner United Biscuits is currently working on a possible milk-chocolate alternative ... significant marketing support. The original dark-chocolate version has been made since 1927 and United ... milk-chocolate Jaffa Cake, and most people are a bit surprised and confused we don't." United ...
Lucozade Sport 'Ashley Young' by Grey London
03 May 2012
The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
. James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
, to raise awareness of the number of units in drinks. The agreement has led more than 20 drinks companies to boost the range of lower-strength products they offer and thereby remove 1bn units from the market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
