M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
NEWS: UB to plough back sell-off cash
19 Dec 1996
United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its...United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its management, freeing the group to plough more resources into its core categories of biscuits, snacks and meals. The management buy-out, as exclusively revealed in Marketing (December 5 ...
NEWS: Trebor to treble sweet ad spend
19 Dec 1996
, youth, adult-impulse, and family. A single theme will unite them to increase awareness. Burnett plans ...
ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
Standards Authority over its use of a lookalike of the Manchester United football star, re ...
MEDIA: Stations seek brand values’
19 Dec 1996 | by ANNA GRIFFITHS
of the Cable Communications Association, took on when he was asked to unite the whole industry behind one ...
ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
and is to issue a corporate expenses Amex card with United Airlines next year. NatWest already offers Air ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
and the Manchester United calendar. We are also seeing success in practical, non-essential items, such as Black ... unit looked closely at where people did their festive shopping. We discovered that most ...
NEWS: PPU paves the way to the EU for Eastern bloc states
13 Dec 1996 | by REBECCA DOWMAN
The UK government has appointed the Public Policy Unit to help ten eastern European states prepare...The UK government has appointed the Public Policy Unit to help ten eastern European states prepare for European Union membership. Public affairs agency PPU was appointed without a pitch by the Foreign Office s Know How Fund. This was set up by the UK government in 1989 to give advice ...
OPINION: Ad agencies alone can offer a true brand understanding
13 Dec 1996 | by DAVID BARKER
In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got increasingly specialised. David Barker asks, where does advertising go next? I am a rare visitor to this typographical island. Not because I am shy, or have nothing to say, but because I am in the business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
