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Universal restructures for expansion

Universal McCann has restructured into five separate business units as it seeks to maintain...Universal McCann has restructured into five separate business units as it seeks to maintain ... to build Chinese walls between the units and make each unit financially accountable. Universal Truths has been launched as a separate research unit to be headed by Nick Hiddlestone, who is research ...

Mellors Reay lands task for health service advice line

hospital accident and emergency unit. The scheme is similar to those run in the US, where phone ...

Derrick returns to UK to head Volvo at AMV

on Sega, United Distillers, the Prudential and Sara Lee. Derrick takes charge of Volvo, which ...

OPINION: Troubles ahead after a year of the unexpected

- unless it takes brave, united action on the big issues. Unpalatable truths stare us in the face ...

HOTLINE

buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

Lines shameless BA lift (Saatchis) and United Airlines rising (Y fourth largest in Europe ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

Saatchi Saatchi/P Buying Unit 69 7= (8) Woolworths Bates Dorland/Zenith Media ... Advertising/P Buying Unit 61 17= (-) Calvin Klein Obsession In ... Unit 58 Adwatch research was conducted from December 5 to December 6 ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

-specialist services on to their offering, and embarking on more name changes and propositions than Manchester United ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

affairs. They were enlisted to talk about the new Siemens S6 mobile phones and equipped with the units ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

. It all began in February with the copycat tussle between United Biscuits, courtesy of its Penguin product and Asda s Puffin. United Biscuits won the case in March although it lost its claim ...

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