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Publicis lands centralised McVitie's and KP business

- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...

Publicis lands centralised McVitie's and KP business

- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...

NEW MEDIA: Patent access

The Patent Office has posted the United Kingdom Trade Marks Register on the internet, making...The Patent Office has posted the United Kingdom Trade Marks Register on the internet, making it possible for anyone with a web browser to access the register without any extra charge. The new service, www.patent.gov.uk, will be of use to those who need to verify the ownership or status of a trade ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ...

MEDIA: ManU TV appointment

Manchester United Television has appointed Peter Brookes as managing director. Brookes, who has 25...Manchester United Television has appointed Peter Brookes as managing director. Brookes, who has 25 years of media experience, joins from Birmingham Live where he is head of programmes. ...

Pru picks WWAV for pooled pounds 23m direct mail task

series of business units comprising three UK brands: Prudential, Egg and Scottish Amicable. ...

MEDIA: OFT challenges Sky’s rights - Legal action designed to end the deal between BSkyB and the Premier League could throw into chaos the business of televising other key sporting events. Conor Dignam reports

. Increasing the stakes BSkyB knows the clock is ticking. Its bid for Manchester United ... of the world s biggest football clubs. Here too, BSkyB s bid for United has been referred to the OFT ...

MEDIA: Associated reshuffle

. This unit has been set up to exploit possible brand extensions within the Associated stable ...

MARKETING MIX: Brand manager of the week

best work-related trip? As a Manchester United fan, Carling s co-sponsorship of the club means I ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

Saatchi/ 7,599 24.3 P Buying Unit 7 22 Woolworths ... .1 P Buying Unit Top performing agencies Agency Number of appearances ... .3 P Buying Unit 11= - Nescafe McCann-Erickson/ 78 22/10/98 1 ...

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