Travel agent links with chocolate in DM venture
20 Dec 1999
break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...
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Guardian opens branding unit
20 Dec 1999 | by MediaWeek
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit ... research manager in the brand research unit while planning group head Andre McGarrigle has been named head ...
Travel agent links with chocolate in DM venture
20 Dec 1999
break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...
Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys
20 Dec 1999 | by CAROLINE MARSHALL
. United Airlines Having signed Marlon Brando for the voiceover, you d have thought United Airlines would ...
Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall
20 Dec 1999 | by STEFANO HATFIELD
the United States would be a corrupting force that shouldn t be welcomed in our homes. In fact what we got ...
Campaign Hall of Fame: Chairman’s comment
20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury
trading on both sides of the Atlantic, the discount brokerage, Charles Schwab, and its eSchwab unit ...
Ad bodies have say on Carlton/United merger
17 Dec 1999 | by CLAIRE BEALE
met with Carlton and United News planned merger....Advertisers met with Carlton and United News planned merger. Advertiser support is crucial if the merger is to get a green light from the regulators. Carlton/United is now expected to make a number ... . Proposals under consideration are the sell-off of one of Carlton/United s two sales houses - Carlton Sales ...
IPG creates Zentropy in move to unite online offerings
17 Dec 1999 | by GORDON MACMILLAN
The Interpublic Group has created a new global internet services network, Zentropy, which brings together a raft of disparate web operations under one roof.
CAMPAIGN DIARY: Guinness ad gets odd reaction from visitor
17 Dec 1999 | by CAROLINE MARSHALL
Information unit and for me a lifetime supply of the fruity beverage. Of course, it is not as famous ...
RAB rewards pair’s contribution in reshuffle of key management
17 Dec 1999 | by ANNA GRIFFITHS
advertising on radio and present a united marketing front for the commercial radio industry. When ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
