Smith & Wesson looks for new branding opportunities
19 Dec 2002 | by Staff,
. The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...
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THE BOOK OF LISTS: The 10 best media buyers
20 Dec 2002
, yet the Carat press unit is as innovative as they come when it comes to partnership deals with media ...
Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
director of Premiership club Leeds United. Crozier is not underestimating the challenge that he faces ...
Johnston sells Writers News to Warners
19 Dec 2002 | by Claire Billings,
by venture capitalist Candover out of the newspaper assets it acquired from United News & Media, now United ... and Lancashire Evening News. The Writers News business also adds a book club and a home study unit to Warner ...
JWT appoints worldwide creative director for Ford
19 Dec 2002 | by Staff,
Cordner has been co-chairman and executive creative director of Saatchi & Saatchi's Team One Advertising since 1993. Team One is the unit that handles Toyota's luxury car brand Lexus. While working on Lexus, Cordner came up with the "Relentless Pursuit of Perfection" campaign. At JWT, he will also take ...
Mediaedge:cia wins more Citibank business
19 Dec 2002 | by Staff,
Vision unit. The win does not affect the Citibank US creative account, which is held by Fallon ...
Murdoch DirecTV bid signals return of Sky Global chief
19 Dec 2002 | by Staff,
the Sky Global chief, the unit which includes BSkyB and Star TV in Asia, he was also Murdoch's third ...
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...
Troubled United Airlines selects Mediaedge:CIA
19 Dec 2002
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week
Mediaedge:cia picks up United Airlines and Citibank business
19 Dec 2002 | by MediaWeek
Mediaedge:cia has picked up two pieces of new business from United Airlines and Citibank ... , Thailand, Taiwan and Indonesia. The win moves the US business from Aegis-owned Outdoor Vision unit ... of United Airlines' international media planning and buying, including Europe, Latin America and Asia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
