Mark Ritson on branding: Go on, spoil yourself; everyone else is
21 Dec 2005
of Chanel or Gucci. Steep margins and enormous unit sales have enabled Coach to play a remarkable game ...
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Brand Health Check: Nintendo
21 Dec 2005
, and is launching Wi-Fi gaming in the UK through a deal with BT. The DS has sold almost 1.4m units in the three ...
Ghosh to head sales at Jetix
19 Dec 2005
Ghosh will spearhead the commercial sales division at the network with responsibility for maximising the advertising and sponsorship revenues for channels and online. He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ...
ITV signs exclusive two-year deal with Cowell
19 Dec 2005 | by by Staff
is producing for the channel, where singing legends are united with celebrities to sing a duet. 'Star Duets ...
United says second half in line with expectations
16 Dec 2005 | by by Sam Matthews
LONDON - United Business Media has said it is on target to meet its second-half expectations...United's news distribution business, PR Newswire, has expanded its product offering and added ... to exceed its 10% margin. United said its CMP Information group, which runs exhibitions and business ... newspaper firm Newsquest for £50.25m in September. United also sold off its stake in Five this year ...
Teenage Cancer Trust plans spring schools activity
16 Dec 2005 | by by Daniel Farey-Jones
Secondary school and college students are being asked to participate in a "wear your own clothes day", planned during the week of March 27, and contribute £1 to the charity, which will finance new specialist cancer units for teenagers across the UK. The charity has secured the support of the Department ...
Vodafone to sponsor McLaren Mercedes F1 team
14 Dec 2005 | by by Sam Matthews
, Vodafone terminated a £9m a year shirt sponsorship deal with Manchester United at the end of the 2005 ...
City AM extends distribution to London's airports
14 Dec 2005 | by by Staff
As well as London's two main airports, copies will also be available at Stansted and City airports. Copies of the paper will be stocked in branded display units in more than 50 business lounges, including those of British Airways, Virgin, Emirates, Air France and Lufthansa. It follows the recently ...
BBI360 wins brand positioning brief from Page & Moy
14 Dec 2005 | by by Julia Pearlman
and will comprise 52 further retail units over two floors, designed with a modern interpretation of a traditional ...
Retail choice: Bershka, Oxford Street
14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding
punctuate uncluttered scaffolding rail and shelf units, providing excellent 'see and select'. This is mixed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
