will doubtless heed the lesson of WPP's United group of agencies. Originally touted as WPP's fourth global network (and potentially its most creative), United last year showed conclusively what happens when you ...
Agencies seemed to opt for differing models, some sticking to their stand-alone digital planning and buying units while others - notably Carat and Starcom - reorganised around integrated structures. Perhaps coincidentally, perhaps not given the pace of change in 2006, a few of the old guard in media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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