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Uefa picks Iris for Champions League experiential task

and live entertainment. Uefa hopes that the festival will help unite the fans of both finalists ...

CUTTING OUT THE MIDDLE MAN

- the pooling of all the Saatchis studio operations into a single unit supplying a 24-hour service to clients ... , and there s a skill in managing them. ZenithOptmedia established a unit called Newcast at the beginning ...

BA kicks off pitch for Asia-Pacific DM brief

. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.