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All About ... Football shirt sponsorship

with Standard Chartered. Manchester United has a similarly priced tie-up with Aon. 4But this is a distorted ... ) was worth 500,000. Manchester United has a higher profile - but nowhere near 40 times the profile. Or, indeed, 40 times the glamour. And, arguably, Manchester United's unique distinction ...

The history of advertising 7 - The first sponsored football shirt

of that is split between Manchester United, Chelsea, Spurs, Manchester City and Liverpool. - Blackpool's deal ...

OMG appoints Pinnington as Fuse EMEA managing director

of Fuse, the network's sports and entertainment unit.

Manchester United seals £80 million Aon sponsorship deal

LONDON - Manchester United has signed an £80 million shirt sponsorship deal with the US insurance...The deal, which will come into effect at the beginning of the 2010/11 season, will see Aon pay the football club a basic 20 million per year over four years, with the company also expected to pay commission for the sale of insurance policies to Manchester United fans. Manchester United has been ...

Barclays calls Premier League review

the Manchester United manager, Sir Alex Ferguson, and the former Bolton manager Sam Allardyce. The agency ...

Media: Emirates secures sponsorship deal with Classic FM

Emirates, the airline of the United Arab Emirates, has secured a seven-month deal to sponsor

BT signs up as £5m sponsor of Channel 4's Deal or No Deal

The one-year partnership, which will promote BT's directories service, includes sponsorship idents, credits and break bumpers. These are being created by Lunar, the creative unit of BT's media planning and buying agency, PHD. Deal or No Deal, which was launched in October, gives contestants the chance to win ...

Sport: The Perfect Match

and Manchester United fans this year. The brand also backs both Scottish Old Firm teams - which has helped ...

Sport: A Sporting Contest

after study shows that only football - and the World Cup, in particular - has the power to unite ...

BT signs up as £5m sponsor of C4's Deal or No Deal

The one-year partnership, which will promote BT's directories service, includes sponsorship idents, credits and break bumpers. These are being created by Lunar, the creative unit of BT's media planning and buying agency, PHD. Deal or No Deal, which was launched in October, gives contestants the chance ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.