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The regional news groups Northcliffe Media and Trinity Mirror Regionals are to offer advertisers a new national sales package of titles in a bid to drive up ad revenues in a difficult market.
The strategic global media unit behind Universal McCann and Initiative has raised its 2010 media revenue forecasts from growth of 3.1%, made just three months ago, to 6.2% today. Bumper bottom lines for media suppliers operating in the television sector have led the recovery, and media is now expected ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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