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WPP makes $5m investment in US data analytics company

units. Mark Read, chief executive of WPP Digital, said: "The application of technology ...

BA kicks off pitch for Asia-Pacific DM brief

. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.