BA kicks off pitch for Asia-Pacific DM brief
05 Jul 2007 | by Kate Nettleton
. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...
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units. Mark Read, chief executive of WPP Digital, said: "The application of technology ...
. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.