Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ...
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Google and partners launch social network to counter extremism
26 Apr 2012 | by Sarah Shearman
. The idea was born out of Google Ideas' Summit Against Violent Extremism in Dublin last year , which united ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
of the United States. It drives business. It s become embedded in the way people shop and the way small ...
Man City teases fans with 'Spot-the-Balotelli' campaign
25 Jan 2012 | by Sarah Shearman
football clubs such as Manchester United and Chelsea. Last year it introduced a digital membership ... and Manchester United, which plans to launch its own social network . Earlier this month Man City took its ... of its FA Cup clash with Manchester United. Follow Sarah Shearman on Twitter @Shearmans ...
Isobar elevates White to head social unit
17 Nov 2011 | by Matt Williams
Isobar has promoted Katie White to head its specialist social division, Isobar Social.
Iris unveils social media offshoot
19 May 2011 | by Sara Kimberley
Urgent Genius will work to produce fast-turnaround content and respond to briefs from across Iris' digital, experiential and PR divisions. The standalone unit will include new hirings and current Iris staff, and be overseen by Tom Poynter, the chief executive of Iris London. Success will be measured ...
Euro RSCG to open social media unit
10 Feb 2011 | by Matt Williams
Euro RSCG London is launching a dedicated social media unit later this month as part of its effort...The new unit, Cuppola, will offer clients greater expertise in building relationships with consumers in the online space. Euro RSCG has appointed Claire Adams, the account director at Social Fuel, to oversee the business. Adams had worked at Social Fuel, which specialises in helping brands build ...
Ketchum's Kopp warns against limiting social media
06 Sep 2010 | by Jane Leung
clients is that there is an enterprise approach for any business unit that has any reason to communicate ...
Sharabi to run BMB's new social media arm
12 Aug 2010 | by Anne Cassidy
The agency hopes the unit may eventually become redundant because it aims to empower brands to take control of conversations with consumers themselves. The London School of Economics social ... for ensuring that all BMB ideas, regardless of media, are inherently "social". He will head the unit ...
Wunderman launches social media unit
16 Jul 2010 | by Matt Williams
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
