Octagon buys creative and music agency FRUKT
06 Mar 2012 | by John Reynolds
and entertainment consulting unit, which has created strategic sponsorship activity for brands including MasterCard ...
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How can sports marketing utilise social media?
08 Mar 2012
a big enough community, the commercial potential is huge. For example, Manchester United have more ...
BBH and Ogilvy vie for Barclays ad brief
01 Mar 2012 | by Anne Cassidy
investment banking arm, Barclays Capital, and its private wealth unit, Barclays Wealth. It is thought ...
WPP breaks records with billion pound profit
01 Mar 2012 | by Daniel Farey-Jones
.4%. Ogilvy Mather Worldwide, JWT, Y R, Grey and United generated net new business billings of 909m while ...
Media Lifeline: Posterscope
01 Mar 2012
IPM poster specialist unit. But the IPM chief executive, Roy Jeans, warns the Interpublic board ...
Claire Beale: It's time to decide who should lead the agenda
01 Mar 2012 | by Claire Beale
of conflicting voices and interests to unite the industry behind the vital principles of co ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
of the United States. It drives business. It s become embedded in the way people shop and the way small ...
Huawei appoints BBH to its global advertising
24 Feb 2012 | by Anne Cassidy
agency for its devices business unit, following a pitch.
Media Forum: Is it time to ditch TV teams?
23 Feb 2012
departments will morph into video performance units." YES - Sean Healy, managing director, Walker Media ...
Social Media Week: The Socialympics
23 Feb 2012
-through and brand awareness from a clever Facebook campaign. The bank unites social and experiential components ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
