School Reports 2011: Wunderman
05 Sep 2011 | by Staff
-agency unit developing social media activity for clients such as Ford, Nokia and Land Rover. The initiative ...
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The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...
Doing dairy advertising with flair and creativity
06 May 2011
. Getting the timing right He began as a graduate trainee at United Biscuits, where he remembers an early ...
TBWA snares £25m Muller account
10 Feb 2011 | by Sara Kimberley
. Rolston said: "TBWA presented a transformational business idea, which will unite and strengthen M ller ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
performing units after reporting a 1 billion loss. Source: Financial Times ...
The Work: New Campaigns - UK
06 Feb 2009
: Tim Clark Editor: Charlie Cassidy Post-production: Unit Exposure: National TV, cinema ... and industry unit as the go-to service for companies that want to become greener and more sustainable ...
The Work: New Campaigns - UK
06 Feb 2009
: Tim Clark Editor: Charlie Cassidy Post-production: Unit Exposure: National TV, cinema ... and industry unit as the go-to service for companies that want to become greener and more sustainable ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
The Week: Advertising News - Zag launches first products
17 Oct 2008
Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.
ASA bans Coors and Mars ads
15 Oct 2008 | by John Tylee
and not to suggest the product was low in energy. The ASA has also told United Biscuits to stop screening its ... Cake," one of the women remarks. United Biscuits argued that the "only one gram of fat" claim ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
