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The Year Ahead for ... Radio

that can only continue to be a positive in 2012 and beyond. As I write this, the industry is united ...

Budweiser signs up Sam Allardyce and Ian Holloway for radio ad

The 30- and 60-second radio ads have been created by Anomaly London and feature the West Ham United manager Allardyce and Blackpool manager Holloway giving their own rousing team talks. They stress the importance of a great atmosphere, team spirit and support of the crowd, before listeners ...

Media: Double Standards - Broadcast media battens down the hatches

on Q Radio and Alex James on Classic FM. I'll also be following Newcastle United's climb up ...

Media: Double Standards - The ins and outs of the cross-platform approach

It's not always unwise to put all your eggs in one basket. IPC Unite and Bauer Media show...MATT SIMS HEAD, IPC UNITE - What are the benefits to advertisers of your cross-platform approach ... together packages that reach a rich variety of audiences. Working alongside IPC Ignite, Unite adds ... , bespoke to the brief, workable, results driven and never over-complicated. Unite builds the campaign ...

The Week: People news - Three Emap directors quit

reorganised into four business units. Gilbertson, who is understood not to be planning to replace the three

The Week: People news - Moretta takes up DAB role

He joins from National Grid Wireless, where he was the general manager of the broadcast unit. He is also a director of Freeview. In his new role, Moretta will focus on developing retailers' support of DAB. ...

The Work: New Campaigns - UK

SONY - FOAM CITY CREDITS Project: Foam City Client: James Kennedy, general manager, Sony Marketing Communications Europe Brief: Unite Sony's digital camera brands under one umbrella campaign ... -rolls and as multiple-purpose units. ...

The Work: New campaigns - UK

-century and biblical art by showing the delivery of bread to the people. In one ad, the baker is holding one unit ...

Media: All about ... The Emap break-up

renewed - with interest focusing on the more profitable business-to-business side of the group. United ...

Hotline: National Geographic creates Global Media

of National Geographic Ventures, has been named president of the new unit.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.