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OPINION: Ad agencies alone can offer a true brand understanding

In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got increasingly specialised. David Barker asks, where does advertising go next? I am a rare visitor to this typographical island. Not because I am shy, or have nothing to say, but because I am in the business ...

MEDIA: For the record

International and on other entertainment magazines. The Big Issue launches a film unit this week that will train some Big Issue vendors to make programming. The Big Issue Film Unit is hoping that commissions ... the general seasonal trend within the industry. United News and Media has launched a Website ...

NEWS: Board resigns in McCann revamp

- clients. Eight consultants will staff the unit by January, including the former CDP vice ...

NEWS: Barclays to hand project to Banks

. These discussions relate only to the unit trust business, and are distinct from, and in no way related to ...

NEWS: NMMS picks up contract to sell ADHunter advertising

Northcliffe Newspapers, Trinity and Newsquest, as well as Johnstone Press, United Provincial Newspapers ...

Business Performance League 9 December 1996

Publicis Hewlett-Packard 33.1* 10.7 22.4* 9 7 Young and Rubicam United ...

CLOSE-UP: NEWSMAKER/MIKE SMALLWOOD; Logical media expert relishes chance to blossom

. As if to illustrate this last point, he even admits to being a Newcastle United supporter. Mark Cranmer ...

MEDIA: FORUM; Is full service merely about being different now?

quite a lot of media-only business, including the centralised United Biscuits media account. It too ...

CAMPAIGN CRAFT: Technique; Sound designer shapes ads with a DJ’s expertise

slowed down and processed through a delay sound-effect unit to give the resulting depth. After ...

MEDIA: For the record

Lord Hollick, the chief executive of United News and Media, has acquired a further 10 per cent...Lord Hollick, the chief executive of United News and Media, has acquired a further 10 per cent of the ITV station, HTV. It raises United s interest in the company to 29.9 per cent, the maximum allowed before mounting a full takeover. United is still insisting that it does not intend to make a formal ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.