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MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: Champions League, Juventus vs Manchester United TV station: ITV Granada/Border Date: 11 ... opportunity, with or without UK team interest. Still, ITV will be hoping that Manchester United ... United versus Juventus, certainly got ITV off to a good start, doing the numbers against young ...

CLOSE-UP: CLIENT OF THE WEEK; Puma ad gets people talking

Hunks and sex appeal are the ingredients for Puma s latest ad. Tony Jarvis was glued to the telly last week - for the all-important Newcastle United versus Nottingham Forest game. Jarvis, the sales and marketing director of Puma, is an avid Forest fan. But that wasn t the reason for his rapt ...

NEWS: K Advertising strips sexy hunk in Puma ad

the company signed a pounds 15 million sponsorship agreement with Leeds United. ...

NEWS: Nike to launch major poster push for Euro ’96

. Now it is time to destroy it. A second execution shows the Newcastle United team-mates, Les ...

SUPPLEMENT: TOP MAGAZINES; Sector profiles

of Manchester United FC s magazine, were part of a minority of top ten sports titles to put on sales. Now ... ,625 -9.2 Manchester United Manchester Utd FC 115,095 8.5 Soccer Stars IPC ...

NEWS: Violent Nike spot sees Cantona combat ‘evil’

United, before going on to terrestrial TV. The full year s media schedule is still being decided ...

NEWS: Top names star in Lowes Reebok ad

and their adoration of Giggs, the Manchester United star striker. Other superstars crowding the pounds 3 ...

INTERACTIVE: CASE STUDY/ADIDAS POWER SOCCER; Power Soccer video game may be Adidas’s innovative route to the top

International Soccer, which has shifted 1.5 million units on six formats. However, who would bet against APS ...

The revival of Adidas

to Adidas s success. At the beginning of the 90s, Adidas restructured into business units, handing ... and Andrea Carbonara, who are each responsible for a clutch of Adidas s ten-odd business units. On projects led by Adidas s HQ, agency responsibility is led by a business unit. The account is also split ...

DIARY: The recent tabloid stories about...

happy with the brand awareness brought to them by association with the Manchester United first team ... on the grounds that everyone outside Old Trafford hates Man United. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.