CRAFT: CRAFT SECRETS; Hand painting gives ethereal quality to Nestle dessert ads
20 Sep 1996 | by MARGARET HOOD
. Both commercials tell surreal fairy stories, with ice kingdoms and magical gardens. Both carry ...
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MEDIA: For the record
13 Dec 1996
International and on other entertainment magazines. The Big Issue launches a film unit this week that will train some Big Issue vendors to make programming. The Big Issue Film Unit is hoping that commissions ... the general seasonal trend within the industry. United News and Media has launched a Website ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
20 Sep 1996
Programme: Champions League, Juventus vs Manchester United TV station: ITV Granada/Border Date: 11 ... opportunity, with or without UK team interest. Still, ITV will be hoping that Manchester United ... United versus Juventus, certainly got ITV off to a good start, doing the numbers against young ...
INTERACTIVE: Case study/Leo Burnett; Why Burnetts wanted the flexibility of CD-Rom to display its credentials
06 Sep 1996 | by CLAIRE BEALE
specialist units, such as event marketing or brand consultancy. Not easy to do with a light box, slides ...
DIRECT MARKETING: How to make drtv ads work
06 Sep 1996 | by ROBERT DWEK
services or high unit costs for low- volume niche services. * The quotation document should ...
MEDIA: for the record
09 Aug 1996
courses. Before this, he was the launch advertising director at United Artists Programming. Roger ...
NEWS: HOTLINE
28 Jun 1996
by Lord Hollick, which joined forces with United Newspapers earlier this year, is renaming its MAI Media interests under the umbrella brand, United Broadcasting and Entertainment. Malcolm Wall, the former ...
CLOSE-UP: LIVE ISSUE/COMPUTER ADVERTISING; Will ads be the key to winning the computer war?
07 Jun 1996 | by RICHARD COOK
------------------------------------------------------------------------ Vendor Units Share Value Share (%) (dollars ...
NEWS: Grey stresses simplicity is best in Nokia film
10 May 1996 | by KAREN YATES
morse code, space men talking using voice units and even graffiti. Eventually, a story begins ...
INTEGRATED: MARKETING CHALLENGE; Why JWT urged the cable industry to speak with one voice
10 May 1996 | by MEG CARTER
companies, even merchandise such as baseball hats, T-shirts and badges. The aim: to create a united ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
