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CRAFT: CRAFT SECRETS; Hand painting gives ethereal quality to Nestle dessert ads

. Both commercials tell surreal fairy stories, with ice kingdoms and magical gardens. Both carry ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: Champions League, Juventus vs Manchester United TV station: ITV Granada/Border Date: 11 ... opportunity, with or without UK team interest. Still, ITV will be hoping that Manchester United ... United versus Juventus, certainly got ITV off to a good start, doing the numbers against young ...

INTERACTIVE: Case study/Leo Burnett; Why Burnetts wanted the flexibility of CD-Rom to display its credentials

specialist units, such as event marketing or brand consultancy. Not easy to do with a light box, slides ...

CLOSE-UP: LIVE ISSUE/COMPUTER ADVERTISING; Will ads be the key to winning the computer war?

------------------------------------------------------------------------ Vendor Units Share Value Share (%) (dollars ...

Euro 96 What’s in it for you?

United manager, Kevin Keegan, as a brand spokesman. Meanwhile, Kellogg s, as the official product ...

MEDIA: FOR THE RECORD

by United Artists Programming. Nigel Pickard, the director of programmes at the Family Channel, has been ...

INTERACTIVE: CASE STUDY/ADIDAS POWER SOCCER; Power Soccer video game may be Adidas’s innovative route to the top

International Soccer, which has shifted 1.5 million units on six formats. However, who would bet against APS ...

INTEGRATED: INTEGRATED ISSUES; IBM furthers one-agency strategy with promotions bonus

firsts these days, has every right to claim one in this instance. United Airlines retains Leo Burnetts on a worldwide basis, but Burnetts is not United s sole agency. It employs a raft of other ...

NEWS: Frontline snaps up media task for ZDS computer launches

by United Friendly. ...

NEWS: HOTLINE

mixture of fun and serious features. J. Walter Thompson has created a global management unit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.