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NEWS: Y&R signs Keegan for pounds 1m Sugar Puffs film

Kevin Keegan, the highly rated manager of the Premier League leaders, Newcastle United, stars...Kevin Keegan, the highly rated manager of the Premier League leaders, Newcastle United, stars alongside the Honey Monster in Young and Rubicam s latest pounds 1 million campaign for Sugar Puffs. In the commercial, which is set at Wembley Stadium, the Honey Monster dons a Newcastle shirt and out performs his ...

NEWS: Initiative Media sets up internal creative department

. The new unit will be headed by Tony Manwaring, Initiative s managing director. Peter Cannon, a ... that the unit will serve as a think-tank for new ideas, and all the company s staff will be encouraged to supply creative media ideas. But Georgiadis stressed that the new unit will not encroach ...

CLOSE-UP: CLIENT OF THE WEEK; Football fan lands dream job

at Leeds United might covet. Now Hill is looking to extend his on-the-field success into his ... the first big game he saw as if it was yesterday. It was Leeds against Manchester United. Charlton and Best were playing for United, and Leeds won two-nil. I was five years old. ...

INTERACTIVE: Interactive gallery reviewed by Mark Dickinson

to use, although, as a Southend United supporter, I just stick to window shopping (maybe next season ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.