DIRECT: MY BEST SHOT
07 Nov 1997 | by LIBBY BROCKOFF
. A simple everything-you-need-to-know unit, pointing people in the direction of what the Internet ...
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FOR THE RECORD
14 Nov 1997 | by ALASDAIR REID
at Flextech. For details, call 0171-413 4116. United Broadcasting and Entertainment has appointed John Willis, the former director of programmes at Channel 4, as managing director of United Film and Television Production. Willis will have overall responsibility for all of United s programme productions ...
FORUM: Could this really be the end of IPC as we know it? - Interested in publishing? Got pounds 1 billion to spare? Don’t miss this once in a lifetime opportunity - IPC, also known as the Ministry of Magazines, is up for sale. Is this the end of
07 Nov 1997 | by ALASDAIR REID
might want to buy it for that reason alone. I don t think that TV companies such as Carlton or United ... - Springer, Bertelsmann and Bauer - would have to be considered. The front runner, though, has to be United ...
CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
-developed spin-off in the shape of the Economist Intelligence Unit, which is responsible for both publishing ...
FOR THE RECORD
19 Sep 1997 | by ALASDAIR REID
, Yorkshire and Tyne as one unit from 1 January, 1998. The macro has been set up to make negotiating ...
INTERACTIVE: Advertisers hope ’saucy surprises’ will tempt viewers to Star’s Website - CASE STUDY/THE DAILY STAR/Gordon MacMillan climbs the ladder of, er, success as he finds a 3-D site just bursting with Starbirds ..
19 Sep 1997 | by GORDON MACMILLAN
Ooh, aah, now it s on yer computaah. In a genuinely ground-breaking, three-dimensional style, the Daily Star has launched on the Web with its megastar site. Quite what the scale of investment is, the Star s owner, United News and Media, isn t saying. It is, however, pushing megastar hard ...
INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates
19 Sep 1997 | by RICHARD COOK
ONLINE MAGIC Clients Manchester United, the Economist, Channel 4 Split 90% client, 10% agency Notes ...
THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising
05 Sep 1997 | by MEG CARTER
was doctored by a unit positioned at Sky s Osterley headquarters. The end result was seen only in the UK ... be applied to the footage of an event at that event with a special unit sitting alongside the outside broadcast unit shooting the coverage. Or, it can be applied to footage transmitted via satellite ...
BDDH wins BT’s interactive brief
15 Aug 1997 | by KAREN YATES
for the decision. He said: There is a huge strategic challenge in how you unite all the messages about BT ...
INTERACTIVE: Staid old Auntie lets her hair down for a fun and user-friendly Website - CASE STUDY/BEEB/The BBC’s global Website is refreshingly upbeat and informal - and it’s wooing advertisers
25 Jul 1997 | by JOHN OWEN
! , it opined, when Manchester United bought Teddy Sheringham for pounds 3.5 million - and it invites viewers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
