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Wesleyan appoints Partners BDDH and Brann for ads task

, and this unit has picked up media buying on the multi-million pound account. Wesleyan is a powerful ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

sector. Traditionally, this operated as a kind of cartel, with all members of the club united ...

CAMPAIGN DIRECT: ON THE RECORD - Edward Lazarus tells Meg Carter why working at the Reader’s Digest isn’t half as dull as it might sound

Computers (aka United Leasing) where I was UK manager for its marketing intelligence system. I ...

DIRECT MARKETING: TOP 30 DIRECT MARKETING AGENCIES - DM giant WWAV Rapp Collins retains its number one slot despite a pounds 7 million fall in turnover in 1996. Pippa Considine reports

agencies are setting up units dedicated to direct response TV, inter-active media and media buying. Gina ... has this year recruited direct marketing specialists to set up a unit within the agency ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

TV campaigns united nation and toast to life , and for below the line to tailor messages ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - A client’s guide to choosing a DM Agency. What is DRTV? What does a full-service agency do? Is direct response the same as direct marketing? Robert Dwek translates

of these organisations have united under the umbrella of an expanded Direct Marketing Association. Membership ...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Honda sent out bath sponges to highlight CR-V launch - Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says

100,000 units - and the US, where the sports utility market is more advanced than in the UK ...

CAMPAIGN DIRECT: ISSUE - How far-reaching is the revamp of O&M Direct?

. Until this month, O s offices in major markets were divided into separate business units and profit ... the previously segmented consultancy units. We ve combined these with other aspects of our business ...

CIA’s Horner to head JWT product agency

to beef up specialist services within the group. Other branded specialist units within the agency ... ; the observational research unit, In situ; and the promotions and direct marketing operation, Brand ... departments, with account directors working alongside Horner and Castle. The new unit will not be affected ...

Barker and Ralston lands Kia cars

- about 5,000 units a year - Kia s new managing director, Mark Quinn, was planning to increase ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.