14 Nov 1997
| by ANNA GRIFFITHS
, and this unit has
picked up media buying on the multi-million pound account.
Wesleyan is a powerful ...
07 Nov 1997
| by ROBERT DWEK
sector. Traditionally, this operated as a kind of cartel, with all
members of the club united ...
10 Oct 1997
| by MEG CARTER
Computers (aka United
Leasing) where I was UK manager for its marketing intelligence
system.
I ...
10 Oct 1997
| by PIPPA CONSIDINE
agencies are setting up units dedicated to direct response TV,
inter-active media and media buying. Gina ...
has this year recruited direct marketing specialists
to set up a unit within the agency ...
10 Oct 1997
| by ROBERT DWEK
TV campaigns united nation and
toast to life , and for below the line to tailor messages ...
12 Sep 1997
| by ROBERT DWEK
of these organisations have united under the
umbrella of an expanded Direct Marketing Association.
Membership ...
15 Aug 1997
| by TIM ROWELL
100,000 units - and the US, where the sports utility
market is more advanced than in the UK ...
18 Jul 1997
| by MEG CARTER
.
Until this month, O s offices in major markets were divided
into separate business units and profit ...
the previously
segmented consultancy units. We ve combined these with other aspects of
our business ...
04 Jul 1997
| by ANNA GRIFFITHS
to beef up
specialist services within the group. Other branded specialist units
within the agency ...
; the observational
research unit, In situ; and the promotions and direct marketing
operation, Brand ...
departments, with account directors working alongside Horner and
Castle. The new unit will not be affected ...
18 Apr 1997
| by KAREN YATES
- about 5,000
units a year - Kia s new managing director, Mark Quinn, was planning to
increase ...