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REVIEW: Marketing and advertising news in the week’s press ..

Asda is hoping to snatch the contract to produce Manchester United s football strip from...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit ... . Manchester United s deal with Umbro has an additional two years to run. - The Mail on Sunday NatWest ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

, which united Ryan Giggs with Sir Bobby Charlton and George Best; then field of dreams with numerous ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

Redknapp, and the Manchester United manager, Alex Ferguson) and showbiz luminaries such as the boy band ...

how attention to craft skills unites an odd creative duo

Rosie Arnold and Will Awdry sit in their sleek Bartle Bogle Hegarty office musing on one of the surprising side-effects of winning awards. People s attitude to you changes, Arnold says. They are more prepared to listen to what you say and to accept your judgment, it gives you more power.

REVIEW: Marketing and advertising news in the week’s press ..

The Independent Television Commission has ruled that the takeover of the HTV Group by United News and Media ...

Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Fashion, Beauty or Toiletries Poste - Outdoor Focus

appropriate - rather than delegating the buying task to a centralised unit....appropriate - rather than delegating the buying task to a centralised unit. This unique, hands ...

REVIEW: Marketing and advertising news in the week’s press ..

United Football Club is to launch a dedicated digital television channel next year in partnership ... to focus entirely on wholly owned radio business. - Financial Times Newcastle United s Scottish ... United Distillers has quit as the sponsor of the Scottish Football League following the announcement ...

CAMPAIGN DIARY: City in a Cup Final? Of course Doppelganger is a complete fantasy

of Manchester City FC, neighbour and bitter rival of Manchester United, whose star striker, Ryan Giggs ... an aggressive Giggs to play for City against United in the Cup Final, but is thwarted when the real Ryan escapes and wins the match for United. It s obvious to anyone with half an idea of how libel law ...

CAMPAIGN CRAFT: CRAFT SECRETS - Amateurs fill stars’ boots to kick-start global Adidas spot. But Paul Ince manages to score in post-production. Richard Cook investigates

. We were using an 80-foot pitch and needed eight cameras, including two motion-control units, one ...

HOTLINE

LineOne; Phil Gerard, an account supervisor at Leo Burnett s interactive unit, becomes an account ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.