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CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes

. But the man who cut his professional teeth at United Biscuits and McVitie s candidly adds: I was never ...

Saatchis, Asda and Campbell’s unite to raise Shelter funds

to unite companies and good causes for mutual benefit....Saatchi s charity project arm, Cause Connection, has put together its first major project to unite companies and good causes for mutual benefit. The Saatchis client, Campbell s, has linked up with the Asda supermarket chain and the housing charity, Shelter, in a money-raising drive ...

REVIEW: Marketing and advertising news in the week’s press

from the Boston Consulting Group, having been at United Distillers where he was brand director ... to break in January concentrating on the company s range of investments and unit trusts. - General ...

BDDP GGT lures Andrew Barrington as account director from Euro RSCG

BDDP GGT has made its first hiring since its merger last month by signing Andrew Barrington as a board account director from Euro RSCG Wnek Gosper. At Euro RSCG, Barrington was the account director for United Distillers, Airbus and Credit Suisse; and he also worked on the successful pitches ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing

. It was this unit which has approached the agency networks, said to be McCann-Erickson, TBWA, Leo Burnett ... s spokesman promises that Giovanni s central marketing unit intends to co-ordinate the transfer ...

Euro RSCG unveils film for RX bourbon

for United Distillers RX bourbon brand, its first work since gaining a place on the United Distillers...Euro RSCG Wnek Gosper emphasises the sociability of whisky drinking in a pan-European campaign for United Distillers RX bourbon brand, its first work since gaining a place on the United Distillers roster. The 90-second ad, created by Martin Loraine and Steve Jones, shows a vacuum ...

REVIEW: Marketing and advertising news in the week’s press

of Scotland subsidiary, Capital Bank. Marketing United Biscuits has appointed St Ivel s head ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

sector. Traditionally, this operated as a kind of cartel, with all members of the club united ...

REVIEW: Marketing and advertising news in the week’s press ..

The Independent Television Commission has ruled that the takeover of the HTV Group by United News and Media ...

INTERNATIONAL ISSUES: Sizzling sauces blur US spirits ad ban definition - Jack Daniel’s now appears on TV in a link-up with TGI Friday’s. By Karen Benezra

the liquor ban, although General Electric s NBC unit and several cable television stations saw no conflict ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.