OPINION: Troubles ahead after a year of the unexpected
19 Dec 1997 | by DAVE PHILLIPS
- unless it takes brave, united action on the big issues. Unpalatable truths stare us in the face ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
hospital accident and emergency unit. The scheme is similar to those run in the US, where phone ...
Leo Burnett sees off two to relaunch the Motorola microchip
12 Dec 1997 | by ELEANOR TRICKETT
headquarters in Phoenix, Arizona. This unit is expected to steer the group s drive to get its brand more ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
from the Boston Consulting Group, having been at United Distillers where he was brand director ... to break in January concentrating on the company s range of investments and unit trusts. - General ...
An AMV BBDO advertising supplement: AMV BBDO wins pounds 50m BT customer account
21 Nov 1997 | by JOHN TYLEE
such a quick decision three days after the pitch. Even BT s Customer Communications Unit (CCU), which ...
DIRECT: MY BEST SHOT
07 Nov 1997 | by LIBBY BROCKOFF
. A simple everything-you-need-to-know unit, pointing people in the direction of what the Internet ...
REVIEW: Marketing and advertising news in the week’s press ..
24 Oct 1997 | by Our Parliamentary correspondent
The Independent Television Commission has ruled that the takeover of the HTV Group by United News and Media ...
REVIEW: Marketing and advertising news in the week’s press ..
03 Oct 1997 | by MAIRI CLARK
United Football Club is to launch a dedicated digital television channel next year in partnership ... to focus entirely on wholly owned radio business. - Financial Times Newcastle United s Scottish ... United Distillers has quit as the sponsor of the Scottish Football League following the announcement ...
INTERACTIVE: Hasbro Toys
19 Sep 1997 | by ALAN MCCULLOCH, commercial director of
As a great cynic with regard to the effectiveness of interactive touchscreen units, I was very...As a great cynic with regard to the effectiveness of interactive touchscreen units, I was very impressed by this game-playing kiosk for Hasbro Toys, which really does enhance the in-store experience. It also acts as a useful sales aid. The kiosk allows customers to sample the experience ...
HOTLINE
12 Sep 1997 | by JOHN TYLEE
for the group s fledgling US operation now represent around 10 per cent of the network total. United ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
