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HOTLINE

buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...

DIRECT: MY BEST SHOT

. A simple everything-you-need-to-know unit, pointing people in the direction of what the Internet ...

REVIEW: Marketing and advertising news in the week’s press ..

The Independent Television Commission has ruled that the takeover of the HTV Group by United News and Media ...

REVIEW: Marketing and advertising news in the week’s press ..

United Football Club is to launch a dedicated digital television channel next year in partnership ... to focus entirely on wholly owned radio business. - Financial Times Newcastle United s Scottish ... United Distillers has quit as the sponsor of the Scottish Football League following the announcement ...

INTERACTIVE: Hasbro Toys

As a great cynic with regard to the effectiveness of interactive touchscreen units, I was very...As a great cynic with regard to the effectiveness of interactive touchscreen units, I was very impressed by this game-playing kiosk for Hasbro Toys, which really does enhance the in-store experience. It also acts as a useful sales aid. The kiosk allows customers to sample the experience ...

HOTLINE

for the group s fledgling US operation now represent around 10 per cent of the network total. United ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

was doctored by a unit positioned at Sky s Osterley headquarters. The end result was seen only in the UK ... be applied to the footage of an event at that event with a special unit sitting alongside the outside broadcast unit shooting the coverage. Or, it can be applied to footage transmitted via satellite ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

OK, so this was hardly a difficult call. Friends has passed into popular culture, and this first episode of a new series was guaranteed to be a ratings winner, with lots of promotional support from Channel 4. Among the advertisers buying into the programme were: United Distillers Tony ...

REVIEW: Marketing and advertising news in the week’s press

in the United States. The BBDO network has handled the computer brand in the US for 11 years, and has declined ...

COUNTRY PROFILES - From Egyptian soap-operas to the heavy censorship of Saudi Arabia, Middle Eastern media vary dramatically from nation to nation, Steve Shipside says

UNITED ARAB EMIRATES...UNITED ARAB EMIRATES United Arab Emirates is a collection of seven different emirates, of which the best known are Dubai and Abu Dhabi. The oil-rich UAE boasted the highest per-capita income in the world during the 80s. Oil remains the life blood of UAE s economy although, like ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.