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CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want. By Michael Burgi

26 Sep 1997 | by MICHAEL BURGI

is TV Guide, which counts 13 million subscribers and 40 million readers. A unit of Rupert Murdoch...There s no doubt the US is a TV culture. One of its largest and most successful weekly magazines is TV Guide, which counts 13 million subscribers and 40 million readers. A unit of Rupert Murdoch s News Corp, which purchased it in 1988, the magazine has been published weekly since 1953, and has ...

CAMPAIGN INTERNATIONAL: OPINION/CULTURAL DIFFERENCES

26 Sep 1997 | by DEREK DAY, creative partner of Partners

, but the craft is to dig one layer deeper to the rich seam of emotions that unite rather than dwell ...

REVIEW: Marketing and advertising news in the week’s press ..

26 Sep 1997 | by PIPPA CONSIDINE

release BSkyB has begun negotiations with Manchester United to set up a cable channel dedicated ...

INTERNATIONAL ISSUE: Cereal giants call truce in price war that failed to appetise - Karen Benezra on a clash that hurt competitors but didn’t move the US public

26 Sep 1997 | by KAREN BENEZRA

ON DOLLAR SALES Total US US dollars dollars Sales Unit sales Unit sales ...

HOTLINE

26 Sep 1997 | by ANNA GRIFFITHS

. Malcolm Wall is the new managing director of HTV Group, following the integration of HTV into United ...

CAMPAIGN REPORT: EUROPEAN MEDIA - Cinema Paradiso/The share of total adspend that cinema pulls in is on the increase, although there is a wide degree of variation throughout Europe. By Richard Cook

26 Sep 1997 | by RICHARD COOK

called doppelganger - an animated short film featuring Manchester United s Ryan Giggs. The film ...

CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - Nestle’s attention to core values takes it round the globe/Nestle varies its brand messages without compromising its global stance, Michele Martin explains

26 Sep 1997 | by MICHELE MARTIN

meet to share thoughts. But more significant is its commitment to Strategic Business Units ...

CAMPAIGN REPORT: EUROPEAN MEDIA - We’re all internationalists now Campaign asked two specialists to comment on the pros and cons of the European media and buying houses going for volume.

26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO

for volume. Co-ordination units of limited power are a relatively painless tick in the we ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

-developed spin-off in the shape of the Economist Intelligence Unit, which is responsible for both publishing ...

Pooler to head WPP UK media unit

19 Sep 1997 | by ANNA GRIFFITHS

WPP is on the verge of finalising the structure of its joint media operation and Mandy Pooler, the Network s managing director, is expected to be named as head of the UK arm within the week.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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