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Leo Burnett unit wins P&G US interactive work

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task...- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website. In addition, P&G has assigned the digital shop to strategic ... include United Airlines, Hallmark, Pillsbury and Arthur Andersen. ...

Leo Burnett unit wins P&G US interactive work

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task...- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website. In addition, P&G has assigned the digital shop to strategic ... include United Airlines, Hallmark, Pillsbury and Arthur Andersen. ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

together as an integrated unit. And that is what the French car giant did when it went live with its site ...

Absolut Vodka launches Absolut DJ Website

- Absolut Vodka taps into youth dance culture for the launch of its new website, Absolut DJ, which features the work of DJs from three continents. Absolut DJ, developed by San Francisco based new-media company, Redsky Interactive, features work by Coldcut from the UK, DJ Spooky from the US and United Future ...

Absolut Vodka launches Absolut DJ Website

- Absolut Vodka taps into youth dance culture for the launch of its new website, Absolut DJ, which features the work of DJs from three continents. Absolut DJ, developed by San Francisco based new-media company, Redsky Interactive, features work by Coldcut from the UK, DJ Spooky from the US and United Future ...

Leagas Delaney introduces standalone web company

Leagas Delaney has launched a standalone internet design company called Media Direction. The 12-strong team previously operated in-house but growth has forced it to move to a separate location. The unit has run websites for a number of Leagas Delaney clients, including Adidas and Patek Philippe ...

INTERACTIVE: The Express on Sport

that is one of the better - although relatively unknown - United Media offerings. Compared with the more in...This is part of the Express Newspapers Diffusion range: a soft, yet fragrant sort of a site that is one of the better - although relatively unknown - United Media offerings. Compared with the more in-yer-face Megastar, this is the likeable, quiet cousin. I really like this interface ...

CampaignLive Update

CampaignLive, which is free to access throughout September, continues to break the stories first. Here are a few of the headlines from the past few days: - Wednesday 11.14 United News profits exceed forecasts - Tuesday 13.50 Baclaycard to review account - Tuesday 13.47 Heinz kicks ...

FOR THE RECORD

Glasgow Rangers Football Club has launched its own monthly magazine. Rangers costs pounds 2.25 and is produced by First Press Publishing. It has a 40,000 print run and will compete against the weekly Rangers News and the match-day programmes. Faith Mowbray, the editor of Zone s Manchester United ...

CAMPAIGN INTERACTIVE: PROFILE/NIGEL WALLEY - Lowes puts faith in plain-speaking entrepreneur who belies his name. Nigel Walley has made his name as a consultant who impresses without using jargon, John Owen writes

for Lowe Digital, the web design unit closed by the main agency earlier this year. Walley is therefore ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.