DIRECT NEWS: Barraclough Hall wins contest for Bupa task
11 Dec 1998 | by ELEANOR TRICKETT
programme for the brand but the individual business units need a very clear and consistent below ...
Search results for United Kingdom
Search filters:
By Date
-
1998
By Publication
- Campaign
By Channel
-
Direct Marketing
Click 
to remove filters
Add Search Filters:
By Date
By Industry Sector
- Financial Services (1)
- FMCG (1)
- Food & Drink (2)
- Government / Non-Profit (1)
- Media / Entertainment (4)
- More...
- Technology (1)
- Less...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Wood, the business unit manager at Fisher-Price, said: Fisher-Price enjoys a high level of brand ...
DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ
06 Nov 1998 | by ELEANOR TRICKETT
-defunct Saatchis Direct before joining WCJ, where his main focus included Ford, Ericsson and United Airlines. He recently worked on the launch of a credit card for United Airlines, a campaign which used media ranging ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
BSkyB s pounds 623 million bid for Manchester United Football Club following confidential advice ... approached a number of media companies. - General release United Biscuits is launching a low ...
CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology
30 Oct 1998 | by KAREN YATES
together as an integrated unit. And that is what the French car giant did when it went live with its site ...
BDDH backs two for direct launch
14 Aug 1998 | by ELEANOR TRICKETT
and has work lined up with two of BDDH s clients, as yet unnamed. The unit also hopes to attract ...
CAMPAIGN DIRECT: ISSUE - Football clubs are seizing the chance to target fans directly. Football databases are a potential DM goldmine, as marketers are starting to find. Richard Cook reports
31 Jul 1998 | by RICHARD COOK
and to the Football Association itself. For example, we went up to Leeds United where the shirt sponsor ... are not suddenly going to shift to Manchester United, while Newcastle s support is concentrated in a very tight ... United, with its massive fanbase, along with cosmopolitan London clubs such as Arsenal and Chelsea ...
DIRECT NEWS: Marketing Drive opens agency in Manchester
03 Jul 1998 | by ELEANOR TRICKETT
while running a full-service account handling unit up here. Marketing Drive s chairman, Mark ...
TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services
26 Jun 1998 | by CAROLINE LINDSAY, Caroline Lindsay, a s
BT Uncannily, the BT Customer Care Unit called early in the day to discuss their service. They have been calling quite persistently but I normally avoid them by claiming to be the cleaner. Still, this time we went ahead. After introductions, the first question was to determine if I ...
DIRECT NEWS: Times World Cup task goes to HPT
29 May 1998 | by ELEANOR TRICKETT
unit head, and Martin Troughton, formerly managing director of Bates Communications ...
Additional Information
Campaign Jobs
- Sony DADC Sony Pictures Television , Shanghai
- SALES MANAGER (BEIJING) Sony Pictures Television , BEIJING
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- VP Media Relations - Taiwan Inspire Executive Limited , Taiwan
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
