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Publicis lands centralised McVitie's and KP business

- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...

Publicis lands centralised McVitie's and KP business

- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...

MEDIA: FOR THE RECORD

United News & Media has warned the City that its 1998 trading results will be worse than expected...United News s Transworld Publishing division represents authors such as Frederick Forsyth, Catherine Cookson and Terry Pratchett. The company spends about #750,000 a year on outdoor advertising. The novelist, Robert Harris, has confirmed that he has met with the lawyers of Geoffrey Robinson, who owns ...

Fisher-Price awards DM work to Dynamo in branding rethink

Wood, the business unit manager at Fisher-Price, said: Fisher-Price enjoys a high level of brand ...

HOTLINE

to transfer funds. United Broadcasting and Entertainment, which includes Meridian, Anglia, HTV ...

Carat lands Kellogg’s Euro work

. The business has been accommodated in a special dedicated unit, Kellogg Europe Media, run by MindShare ...

DIRECT NEWS: Barraclough Hall wins contest for Bupa task

programme for the brand but the individual business units need a very clear and consistent below ...

OPINION: COI suffers unwarranted attention from ministers

for the COI to reduce unit costs by 2 per cent has been more than doubled. What the COI needs is a ...

CRAFT SECRETS: Why Quality Street turned sweets into a glamorous dress - Giant chocolate ’sequins’ were hand-sewn to make an outfit, Jade Garrett says

in the pale green colour and they all sit on a green triangular sofa. A triangle shelving unit dominates ...

FOR THE RECORD

Johnston will form the investigative unit which will work across seven days of the Express ...

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