OPINION: COI suffers unwarranted attention from ministers
11 Dec 1998 | by STEFANO HATFIELD
for the COI to reduce unit costs by 2 per cent has been more than doubled. What the COI needs is a ...
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DIRECT NEWS: Barraclough Hall wins contest for Bupa task
11 Dec 1998 | by ELEANOR TRICKETT
programme for the brand but the individual business units need a very clear and consistent below ...
LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds
04 Dec 1998 | by FRANCESCA NEWLAND
a restructure which will see the company s business separated into five distinct units ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
s planning by the consortium. Marketing BSkyB s pounds 624 million bid for Manchester United has been ... United News and Media, the publishing company, has hired Don Cruickshank, the former director ... -owned sports and events marketing unit, Advantage, to the new post of London-based president, marketing ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
25 Sep 1998 | by MAIRI CLARK
, Bill Clinton is the President of the United States....Everybody s got this Big Lewinski thing completely wrong. It s not a moral issue at all. Goddammit, Bill Clinton is the President of the United States. Who cares if his cigars give off an unusual aroma? This is the most powerful man in the world we re talking about. He should be able ...
Sky’s Man Utd bid puts Murdoch a step ahead of media competition
11 Sep 1998 | by JOHN OWEN and ASHLEY DAVIES
United to go beyond the present stage of concurrent outrage and hysterical approval (depending on whose...United to go beyond the present stage of concurrent outrage and hysterical approval (depending on whose ... . But when the dust settles on this deal and Man United s chairman, Martin Edwards, has trousered his ... . Assuming the Man United deal goes through, the idea that ITV, the BBC or Sky s digital rival, ONdigital ...
REVIEW: Marketing and advertising news in the week’s press
11 Sep 1998 | by CLAIRE COZENS
recent company-wide restructuring into five strategic business units. Howard Beveridge, head ... as head of consumer planning and research at United Distillers. - Marketing Week Cabal ...
WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98
14 Aug 1998 | by PAMELA BUXTON
, showing how hard it is to predict the success of launches, Publicis scored a definite miss with United ...
REVIEW: Marketing and advertising news in theh week’s press
31 Jul 1998 | by JOHN TYLEE
release Manchester United is considering becoming the first football club to open its own bank ...
HOT LINE
17 Jul 1998 | by ELEANOR TRICKETT
new-business unit, which includes the former account directors, Nicky Carey and Jay Haines, together ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
