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REVIEW: Marketing and advertising news in the week’s press

s planning by the consortium. Marketing BSkyB s pounds 624 million bid for Manchester United has been ... United News and Media, the publishing company, has hired Don Cruickshank, the former director ... -owned sports and events marketing unit, Advantage, to the new post of London-based president, marketing ...

COMPUTER REPORT: Selling PCs to the masses. With the increasing overspill of work into the home, the domestic PC market should be heading for a boom time, but first it must sort out its branding. By Steve Shipside

semiconductor processing unit into a household brand....semiconductor processing unit into a household brand. Cynics might point out that it doesn t face a lot ...

FOR THE RECORD

Glasgow Rangers Football Club has launched its own monthly magazine. Rangers costs pounds 2.25 and is produced by First Press Publishing. It has a 40,000 print run and will compete against the weekly Rangers News and the match-day programmes. Faith Mowbray, the editor of Zone s Manchester United ...

Playstation film aims at broad target group

ten million units across Europe with more than 2.5 million sold in the UK alone. It took two years ...

MEDIA: FOR THE RECORD

and development; Mary O Hara will head a new integrated solutions unit incorporating the sponsorship department ... of the first Pepsi Chart show. Talk Radio has secured exclusive radio commentary of Manchester United ...

REVIEW: Marketing and advertising news in the wek’s press

is to revamp its marketing department by introducing ten new units to replace the business and consumer ... United TV. General release. ...

REVIEW: Marketing and advertising news in theh week’s press

release Manchester United is considering becoming the first football club to open its own bank ...

OPINION: MILLS ON BUSINESS

Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ...

REVIEW: Marketing and advertising news in the week’s press

development manager, John Aarons, and will consist of the managing directors of CWC s four business units ...

FOR THE RECORD

. Zone, publisher of the Manchester United magazine, is launching Maximum Mountain Bike on 30 July ...

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