Playstation film aims at broad target group
28 Aug 1998 | by CLAIRE COZENS
ten million units across Europe with more than 2.5 million sold in the UK alone. It took two years ...
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COMPUTER REPORT: Selling PCs to the masses. With the increasing overspill of work into the home, the domestic PC market should be heading for a boom time, but first it must sort out its branding. By Steve Shipside
04 Sep 1998 | by STEVE SHIPSIDE
semiconductor processing unit into a household brand....semiconductor processing unit into a household brand. Cynics might point out that it doesn t face a lot ...
HOTLINE
14 Aug 1998 | by EMMA HALL
. Alan Bishop has drafted the first major player into his new global business development unit ...
OPINION: MILLS ON BUSINESS
24 Jul 1998 | by DOMINIC MILLS
Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ...
REVIEW: Marketing and advertising news in the week’s press
17 Jul 1998 | by KAREN YATES
development manager, John Aarons, and will consist of the managing directors of CWC s four business units ...
INTERACTIVE: Will reluctant advertisers now follow the BT example and start to embrace the net? Report by John Owen - INTERNET ADWATCH
10 Jul 1998 | by JOHN OWEN
Index pounds 5,000 5= Manchester United FC pounds 5,000 5= Newcastle United FC pounds 5,000 5= Zuper pounds 5,000 5= Interbet ...
Express unveils new sports Website
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features. The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...
Express unveils new sports Website
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features. The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...
REVIEW: Marketing and advertising news in the week’s press
29 May 1998 | by ELEANOR TRICKETT
communications unit, effectively creating a new layer of management between Owens and Mohebbi. - Marketing...communications unit, effectively creating a new layer of management between Owens and Mohebbi. - Marketing ...
CAMPAIGN DIRECT: PROFILE - The Microsoft man in the street who looks to preach to the unconverted/NEIL THOMPSON couldn’t use a PC when he joined, but he oversaw the Office 97 launch
10 Apr 1998 | by JIM DAVIES
, he heads a unit of 17 specialists (there are some 75 marketers in total, but they are affiliated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
