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Equity moves to split ad industry

s united opposition to the boycott of commercials by the actors union....Equity is preparing to drive a wedge into what it believes are cracks appearing in the ad industry s united opposition to the boycott of commercials by the actors union. It will bypass industry negotiators with an offer to lift the boycott for any agencies and advertisers willing to work ...

Les Ferdinand stars in ’perky’ campaign for Horlicks by Grey

in TV advertising since 1995, when he starred alongside the former Manchester United striker, Eric ...

PERSPECTIVE: GGT’s woes began not with Trott, but with City flotation

local personnel difficulties, such as re-uniting Trevor Beattie with his old creative department ...

HOTLINE

The Independent Television Commission has issued formal warnings to Channel 4, Live TV and the Christian Channel for breaching ITC rules. Channel 4 was warned over a number of breaches, including giving undue prominence to the manufacturers of the Manchester United strip. The Liberal ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - ISSUE/Dentsu plans to expand global networks with flotation cash/The Japanese agency will invest in a second-string agency, Karen Yates says

sketches Dentsu s dream network as a collection of successful local agencies united into a global whole ...

PRIVATE VIEW

the Goblin Teasmade in Manchester United colours) had failed to shake my Desmond Lynamesque composure ...

THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom

last year. Crawford ran Omnicom as a group of independent operating units, selling off ...

Shaw quits WCJ following disagreements over policy

business, whose clients include Ford, AA, Citibank and United Airlines, will be run by David Butter, vice ...

REVIEW

won the relaunch of McVitie s Jaffa Cakes from Leo Burnett, following its work on the United ...

SPOTLIGHT ON: MEDIA AUDITING - Can auditing be accurate if it is carried out internationally? Alasdair Reid on the rising trend for assessing media across different countries

units may still have a degree of autonomy, but they now tend to be co-ordinated at a regional or even ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.