Brand valuation back to the top of the agenda - report
30 Sep 1998
- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject...- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject of brand valuation back to the top of the agenda for many companies, according to a new report from the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands ...



