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Brand valuation back to the top of the agenda - report

- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject...- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject of brand valuation back to the top of the agenda for many companies, according to a new report from the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands ...

Brand valuation back to the top of the agenda - report

- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject...- Acquisition activity around Rolls Royce and Manchester United has recently propelled the subject of brand valuation back to the top of the agenda for many companies, according to a new report from the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands ...

KFC invites four agencies to pitch for media account

and Burnetts 15 million United Biscuits account. UB is also a Billett client. ...

KFC invites four agencies to pitch for media account

and Burnetts 15 million United Biscuits account. UB is also a Billett client. ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

, Bill Clinton is the President of the United States....Everybody s got this Big Lewinski thing completely wrong. It s not a moral issue at all. Goddammit, Bill Clinton is the President of the United States. Who cares if his cigars give off an unusual aroma? This is the most powerful man in the world we re talking about. He should be able ...

DIRECT NEWS: Ed Prichard to join Stretch the Horizon team as copy chief

Harris, Prichard worked on clients including Royal Mail, Umbro, Manchester United and Carlsberg. Before ...

Campaign Report - European Media - Digital winners and losers - With MTV and now Eurosport offering distinct regional services, will digital TV further hasten pan-European broadcasting’s demise?

be a dozen or more massive pan-European channels, networks for a United States of Europe. Everyone ...

Bob Tyrell quits the Henley Centre

consultancy, was formed recently by former United Distillers market development and planning director, Richard ...

Bob Tyrell quits the Henley Centre

consultancy, was formed recently by former United Distillers market development and planning director, Richard ...

Interpublic denies it is to bid for Manchester United

United Football Club....United Football Club. The company also confirmed that neither it nor IPG have at any time made a bid for Manchester United. It stated that it was not in talks with either the club or its bankers, and had ... and its board director, Frank Lowe, to the football club. Lowe is a renowned Manchester United fan. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.